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Does my business really need an app?
If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need an app if you don't want to fall behind your competition.
Those who think they don’t need a native mobile app because their site is mobile friendly are missing the huge potential apps have over websites.
When was the last time you were able to send notifications to your website visitors?
When was the last time your website notified a potential customer of a sale as they walked by your shop?
When was the last time your website rewarded your customers for buying somthing?
When was the last time your site adjusted the price of an item based on a customer’s social influence?
Biometrics, geo-location, cameras, sensors, augmented reality… these are potential game-changers that already exist natively in mobile apps — features you won’t find on a traditional website. Not only that, but new functionality that we haven’t really thought of is going to be available to apps much sooner than they are for an HTML-based site, if ever.